The Channel Summary Viewport displays dollar and donor performance by channel over a five year period. All metrics are within the context of the selected school/unit giving designations, primary relationship types, and time periods. The Unit Change column displays the increase or decrease in dollars or donors from the previous fiscal year to the selected fiscal year. The % Change column displays the percent increase or decrease from the previous fiscal year to the selected fiscal year.
Click on the Viewport below for a closer look!
Key Definitions Related to this Viewport:
- Channel: The appeal type that led to a transaction. Appeal types in the Reeher Platform are mapped to one of the following categories: Direct Mail, Phone, Email, Web, Officer, or Other. Appeal codes that have not been mapped to a type are listed as no type. Please see your system administrator or contact Reeher Customer Care (support@reeher.net) with any questions on your appeal type mapping.
- Donor Performance: The number of entities of that were credited (i.e. soft credit and hard credit) with a cash donation through each appeal channel in the given time period. This includes only transactions designated to one of the selected school/unit giving designations, and from entities with one of the Primary Relationship Types selected.
- Dollar Performance: Sum of the legal cash giving from each appeal channel in the given time period. This includes only transactions designated to one of the selected school/unit giving designations, and from entities with one of the Primary Relationship Types selected.