The Channel Summary viewport displays dollar and donor performance by channel over a five year period. All metrics are within the context of the selected school/unit giving designations, primary relationship types, measurement and time period.
Donor counts for the channels will count the unique relationships that have given to that channel during that time period. As a donor may give more than once in a fiscal year to more than one channel, it is possible that the total number of donors from all the channels is more than the unique donor counts listed elsewhere on the Operating Reports.
The Overall total represents the sum of all AF dollars across all channels and the sum of all unique donors across all channels. Since donors are able to give to multiple channels within a fiscal year, the Overall row only counts each donor once.
Key Definitions:
- Channel: The appeal type that led to a transaction. Appeal types in the Reeher Platform are mapped to one of the following categories: Direct Mail, Phone, Email, Web, Officer, or Other. Appeal codes that have not been mapped to a type are listed as no type. Please see your system administrator or contact Reeher Customer Care (support@reeher.com) with any questions on your appeal type mapping.
- Donor Performance: The number of entities of that were credited (i.e. soft credit and hard credit) with a donation of the selected measurement (Cash, Commitment, or Pledge) through each appeal channel in the given time period. This includes only transactions designated to one of the selected school/unit giving designations, and from entities with one of the Primary Relationship Types selected.
- Dollar Performance: Sum of the legal giving of the selected measurement (Cash, Commitment, or Pledge) from each appeal channel in the given time period. This includes only transactions designated to one of the selected school/unit giving designations, and from entities with one of the Primary Relationship Types selected.