The Fiscal Year Comparison by AF EVI Viewport illustrates the dollars and donors generated for the primary appeal types by the current fiscal year’s AF EVI scores. The report focuses on the primary channels for most annual fund campaigns, which includes Direct Mail, Phone, and Email. All other appeals are grouped into the category called All Other Appeal Types for the purpose of this report.Select the Donor or Dollar radio button above the table to toggle between the two values for this report.
Click on the markers on the lines within this report to see a list of the constituent records that donated.
Key Definitions Related to this Viewport:
- Donors: Number of records that have been credited with an annual fund cash gift in the selected time period
- Dollars: Sum of the legal annual fund cash giving in the selected time period.