This Donor Type Comparison viewport compares year-over-year annual fund dollar and donor performance based on defined donor types. Those donor types are Acquired, Retained, and Renewed.
Select the Donor or Dollar radio button above the chart to toggle between the two values for this report.
Click on the bars in the chart to see a detailed list of entity records.
Key Definitions:
- Donors: Number of records that have been credited with an annual fund cash gift in the selected time period
- Dollars: Sum of the legal annual fund cash giving in the selected time period.
- Acquired: Includes records that are credited with an annual fund cash gift in the specified time period that had not previously been credited with an annual fund cash gift.
- Retained: Includes records that are credited with an annual fund cash gift in the specified time period and were also annual fund donors in the previous fiscal year.
- Renewed: Includes records that were credited with an annual fund cash gift in the specified time period and have previously donated, but did not donate in the previous fiscal year.
Frequently Asked Questions:
When reviewing the current fiscal year what time period is it comparing against? This viewport provides a fiscal year to date comparison for the current year against the previous year's performance on the same numerical date.