The Channel Summary Viewport displays dollar and donor performance by channel over a five year period. All metrics are within the context of the selected school/unit giving designations, primary relationship types, and time periods.
Click on the Viewport below for a closer look!
Key Definitions Related to this Viewport:
Channel: The appeal type that led to a transaction. Appeal types in the Reeher Platform are mapped to one of the following categories: Direct Mail, Phone, Email, Web, Officer, or Other. Appeal codes that have not been mapped to a type are listed as no type. Please see your system administrator or contact Reeher Customer Care (support@reeher.net) with any questions on your appeal type mapping.
Donor Performance: The number of entities of that were credited (i.e. soft credit and hard credit) with a cash donation through each appeal channel in the given time period. This includes only transactions designated to one of the selected school/unit giving designations, and from entities with one of the Primary Relationship Types selected.
Dollar Performance: Sum of the legal cash giving from each appeal channel in the given time period. This includes only transactions designated to one of the selected school/unit giving designations, and from entities with one of the Primary Relationship Types selected.