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The Overall total represents the sum of all AF dollars across all channels and the sum of all unique donors across all channels. Since donors are able to give to multiple channels within a fiscal year, the Overall row only counts each donor once.

 

Key Definitions:

  • Cash: Includes gift and pledge payment transactions. This reflects actual dollars received during the period, and donors that paid during the period.
  • Commitment: Includes gift and pledge transactions. This reflects dollars generated/committed during the period, and donors who made any commitment during the period, whether or not they paid during the period.
  • Pledge: Includes only pledge transactions.
  • Channel: The appeal type that led to a transaction. Appeal types in the Reeher Platform are mapped to one of the following categories: Direct Mail, Phone, Email, Web, Officer, or Other. Appeal codes that have not been mapped to a type are listed as no type. Please see your system administrator or contact Reeher Customer Care (support@reeher.com) with any questions on your appeal type mapping.
  • Donor Dollar Performance: The number of entities of that were credited (i.e. soft credit and hard credit) with a donation of the selected measurement (Cash, Commitment, or Pledge) through each appeal channel in the given time periodtotal legal amount of the transactions. This includes only transactions designated to one of the selected school/unit giving designations, and from entities with one of the Primary Relationship Types selected.
  • Dollar Donor Performance: Sum of the legal giving of the selected measurement (Cash, Commitment, or Pledge) from each appeal channel in the given time period The number of unique entities with a donor qualifying transaction (donor indicator is set to true on the transaction). This includes only transactions designated to one of the selected school/unit giving designations, and from entities with one of the Primary Relationship Types selected.