The Channel Performance viewport compares the contributions of the various appeal types to the annual giving campaign in the selected fiscal year. The appeal types listed in this viewport are a standard set provided in Fundraiser Performance Management. Your institution's specific types were mapped to these categories during the implementation process. Any appeal without an appeal type is classified as Other for the purpose of this report.
The Overall total represents the sum of all AG dollars across all channels and the sum of all unique donors across all channels. Since donors are able to give to multiple channels within a fiscal year, the Overall row only counts each donor once.
Click on the donor counts in the Donors column to see a list of the constituent records that donated to the channel.
Key Definitions:
- Cash: The total legal amount of annual giving cash transactions. Cash includes gift and pledge payment transactions designated to annual giving. This reflects actual dollars received during the period, and donors who paid during the period.
- % Cash: The percent of the total annual giving cash raised during the selected fiscal year.
- Donors: The number of unique entities with a donor qualifying transaction (donor indicator is set to true on the transaction) to annual giving. Donors could have contributed through multiple channels and could be counted up to once per channel. The overall row represents only unique donors.
- % Donors: The percent of total donors in the selected fiscal year.
- Avg. Cash Gift: This is Cash divided by Donors.