Appeal Summary provides metrics for analyzing the performance of your appeals. Appeal Summary is made up of the following sections:
Appeal Information
Notes about hierarchy of editing appeals (can only edit if not provided in file).
Type
Initiated Fiscal Year
Drop Date
Owner
Cost
Number of Solicited
Overall Performance
Cash
Donors
Average Cash Giving
Median Cash Giving
Cash Giving Range
Participation Rate
Cost to Raise $1
Cost Per Donor
Annual Fund Performance
Cash
Donors
Cumulative Cash Giving chart.
Designation of Giving table.
