Appeal Summary provides metrics for analyzing the performance of your appeals. Appeal Summary is made up of the following sections:
Appeal Information
This is the top section of the Appeal Summary which contains the basic information about your appeal. Fields in this section can be edited if no data was provided from your institution in the nightly feed. For example, if your institution did not provide the Drop Date in the nightly feed, you are able to edit it here. Information that was provided in the nightly feed, however, is not editable. The following terms are used in this section:
- Type: The type of solicitation, which is mapped to one of the following options: Direct Mail, Phone, Email, Web, Officer, Volunteer, or Other.
Initiated Fiscal Year: The fiscal year that the appeal was initiated. If this information is not provided, Reeher calculates this by looking at the first fiscal year that the appeal received a transaction. - Drop Date:
- Owner:
- Cost:
- Number of Solicited:
Overall Performance
Cash
Donors
Average Cash Giving
Median Cash Giving
Cash Giving Range
Participation Rate
Cost to Raise $1
Cost Per Donor
Annual Fund Performance
Cash
Donors
Cumulative Cash Giving chart.
Designation of Giving table.
