Page History

Appeal Summary provides metrics for analyzing the performance of your appeals. Appeal Summary is made up of the following sections:

Appeal Information

This is the top section of the Appeal Summary which contains the basic information about your appeal. Fields in this section can be edited if no data was provided from your institution in the nightly feed. For example, if your institution did not provide the Drop Date in the nightly feed, you are able to edit it here. Information that was provided in the nightly feed, however, is not editable. The following terms are used in this section:

• Type: The type of solicitation, which is mapped to one of the following options: Direct Mail, Phone, Email, Web, Officer, Volunteer, or Other.
  Initiated Fiscal Year: The fiscal year that the appeal was initiated. If this information is not provided, Reeher calculates this by looking at the first fiscal year that the appeal received a transaction.
• Drop Date: For Direct Mail and Email appeals, the date the solicitation was sent.
• Owner: Person responsible for the appeal. This field must be entered through the platform and cannot be provided through your data file. Must be a user in the Reeher Platform.
• Cost: Total cost of the appeal.
• Number of Solicited: The number of people solicited by the appeal. You can either enter only the number, or upload a list of IDs of everyone solicited the appeal.

Overall Performance

Cash

Donors

Average Cash Giving

Median Cash Giving

Cash Giving Range

Participation Rate

Cost to Raise $1

Cost Per Donor

Annual Fund Performance

Cash

Donors

Cumulative Cash Giving chart.

Designation of Giving table.