Appeal Summary provides metrics for analyzing the performance of your appeals. Appeal Summary is made up of the following sections:
Table of Contents |
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This is the top section of the Appeal Summary which contains the basic information about your appeal. Fields in this section can be edited if no data was provided from your institution in the nightly feed. For example, if your institution did not provide the Drop Date in the nightly feed, you are able to edit it here. Information that was provided in the nightly feed, however, is not editable. The following terms are used in this section:
Cash
Donors
Average Cash Giving
Median Cash Giving
Cash Giving Range
Participation Rate
Cost to Raise $1
Cost Per Donor
Cash
Donors
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