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Appeal Summary intro. provides metrics for analyzing the performance of your appeals. Appeal Summary is made up of the following sections:

Table of Contents

Appeal Information

Notes about hierarchy of editing appeals (can only edit if not provided in file).

Cumulative Cash Giving chart.

Designation of Giving table.

 

Terms

Type

Initiated Fiscal Year

...

Owner

Cost

Number of Solicited

Overall Performance

Cash

Donors

Average Cash Giving

...

Cost to Raise $1

Cost Per Donor

Annual Fund Performance

Cash

Donors

Cumulative Cash Giving chart.
Designation of Giving table.