Term

Definition

Accumulated Alumni Donors

Active Alumni who made a donation at any point from the first measured fiscal year to the last measured fiscal year.

Accumulated Participation

Accumulated Alumni Donors divided by Active Alumni. In other words, the percent of Active Alumni who gave at any point from the first measured fiscal year to the last measured fiscal year.

Acquired DonorsDonors who made their first ever donation in the given time period.
Active AlumniAlumni who are currently active and graduated prior to the measured fiscal year.
AG EVSee Annual Giving Expected Value.
AG EVISee Annual Giving Expected Value Index.
AG PDISee Annual Giving Probability to Donate Index.
AlumniConstituents with a valid degree record and a year of graduation from your institution.
Alumni DonorsThe number of Active Alumni who made a donation in each fiscal year.

AG Expected Value (AG EV)

A probability adjusted dollar value forecast built by Blackbaud FPM that predicts how much an individual will give to the Annual Giving program in a particular fiscal year. Only individual records (not corporation and foundation prospect records) have AG EV scores.

Annual Giving Expected Value Index (AG EVI)

A Blackbaud score based on your predictive models, that places constituents into percentile groups based on their Annual Giving Expected Value (AG EV). Scores range from 1 to 99, with 99 being the highest and 1 being the lowest. Only individuals, not corporations or foundations, have AG EVI scores.

Annual Giving Probability to Donate Index (AG PDI)

A Blackbaud score based on your predictive models, that predicts the probability that individual will give to the Annual Giving program in a particular fiscal year. Scores range from 0 to 100, with 100 being the most likely and 0 being the least likely. Only individuals, not corporation and foundations, have AG PDI scores.

Annual Participation

Alumni Donors divided by Active Alumni. In other words, the percent of Active Alumni who gave in the measured fiscal year.

Appeal Code

The key code that university enters upon receipt of the gift to indicate the source promotion related to the gift.

Appeal Type

The communication format (direct mail, email, phone, web) that is used for an appeal.

AssignedProspects with a primary assigned gift officer.

Attachment (Contact)

The team member can attach documents to the Relationship Profile.

Audience (Annual Giving)

A mutually exclusive group of people who are in a segment for the purposes of annual giving.

CashTransactions that are cash or cash equivalent, including gifts and pledge payments but excluding pledges.
ChannelThe communication format (direct mail, email, phone, web) that is used for an appeal.

Column

Users can add data related to relationships in the table in Targeter.

Commitment

Transactions where giving is in the form of a commitment to the institution, including gifts and pledges but excluding pledge payments.

Consecutive Fiscal Years GivingConsecutive Fiscal Years Giving is the number of consecutive fiscal years the constituent made a cash gift or payment. The current fiscal year is counted, but if they have not given in the current year that does not count against them.

Cost (Appeals)

The estimated cost of the appeal.

Credit AmountThe credit or soft credit or memo credit dollar amount of a transaction.
Decade of GraduationThe ten year period during which an alum had their first year of graduation.
Demi-Decade of GraduationThe five year period during which an alum had their first year of graduation.
Dollars ($)

The legal dollar amount of transactions. Dollars may be based on Cash giving, Commitments, or Pledges, among other measurements. If you are not sure of the measurement used in a particular feature, please reference the iHelp for that viewport or report for more information.

Donors

The number of constituents who were credited with a donation. Donors may be based on constituents associated with Cash transactions, Commitments, or Cash based Annual Giving transactions among other measurements. If you are not sure of the measurement used in a particular feature, please reference the iHelp for that viewport or report for more information.

Downgrades

Retained Donors who gave at a lower level in the measured fiscal year compared to the preceding fiscal year.

Filter

Users can select people from Targeter using these query statements.

Fiscal Year Initiated (Appeal Reporting)

The first year that the appeal code was used.

Generational LeaderA Generational Leader is an alum that fell into the top 10% of their class for giving, within the first 10 years after graduation.
Gift BandThe dollar range of total credited giving, both hard credit and soft credit transactions, in a given time period.
Given at Least OnceThe percent of Alumni who have donated in at least one fiscal year.
Given at Least TwiceThe percent of Alumni who have donated in at least two fiscal years.
Giving LevelThe dollar range of total credited giving, both hard credit and soft credit transactions, in a given time period.
Home RegionThe Home Region is based on the US Census Regions. The breakdown of the states that are in each region can be found here: https://www2.census.gov/geo/docs/maps-data/maps/reg_div.txt
Households

For spouse pairs, Blackbaud FPM will determine who has the lower of the two Entity IDs of those two spouses and display the lowest as the primary in the household view.

Schools can define who displays as the primary spouse by providing the Primary Entity ID to Blackbaud during the nightly data transfer.

Legal AmountThe legal or hard credit dollar amount of a transaction.
LYBUNTDonor in previous fiscal year, but not in current fiscal year.
Lifetime CommitmentsThe sum of all commitments that a prospect has been credited with over their lifetime.

MG Expected Value (MG EV)

A Blackbaud score based on your predictive models, that predicts how much an individual will commit in a particular fiscal year. Only individuals, not corporations or foundations, have MG EV scores.

Major Giving Expected Value Index (MG EVI)

A Blackbaud score based on your predictive models, that places constituents into percentile groups based on their Major Giving Expected Value (MG EV). Scores range from 1 to 99, with 99 being the highest and 1 being the lowest. Only individuals, not corporations or foundations, have MG EVI scores.

MG EVSee Major Giving Expected Value.
MG EVISee Major Giving Expected Value Index.

Net Worth

A score that predicts the net worth of a constituent. The score is provided as a range, so for the purpose of adding net worth among constituents Blackbaud FPM assigns a single dollar value to each range. Only individuals with valid U.S. addresses are able to receive a Net Worth estimate.

Never DonorNo recorded donation to the institution that is credited to entity.
"Not Philanthropic"

Constituents with MG EVI scores less than 75. In other words, the bottom 75 percent of constituents.

"Not Wealthy"Constituents with Net Worth of less than $1 million.
"Not You"

Constituents with MG EVI scores between 75 and 94. In other words, the middle range of constituents between the 75th and 94th percentile.

Number of Years GivingThe number of fiscal years that a prospect has been credited with a commitment.
Past DonorPrior donor, but not within the last 5 fiscal years.

PDI

See Annual Giving Probability to Donate Index.

Peer Group

A set of gift officers who have similar roles and should be evaluated as peers. Peer Groups are configured by your institution's system administrator in the Fundraiser Performance Management Platform.

Percent (%) Change

The most recent fiscal year’s percent increase or decrease compared to the preceding fiscal year period.

Primary Prospect AssignmentsThe number of prospects with a primary assignment to the gift officer.
Primary Relationship Type

A constituent's primary type of relationship to your institution. A constituent may have more than one relationship type, such as Parent and Alumni, but your institution defines which type is primary.

Records Solicited (Appeal Reporting)

The list of people who received the piece.

Renewed DonorsDonor in this fiscal year, who have given previously, but did not give in the preceding fiscal year period.
Retained DonorsDonor in this fiscal year, who also donated in the preceding fiscal year.
Retention Rate

Retained Donors in the measured fiscal year divided by total Donors in the preceding fiscal year. In other words, the percent of donors in the previous year who gave again in the measured fiscal year.

Same Amount

Retained Donors who gave at the same level in the measured fiscal year compared to the preceding fiscal year.

School of Graduation

The school within the institution from which an alum first graduated. Some alumni may have more than one School of Graduation. If so, their Blackbaud FPM predicted scores and Net Worth are credited to each of their schools.

School/Unit of Designation

The School/Unit within the institution to which a transaction is designated. Transactions where no School/Unit is designated are categorized as "School/Unit Unavailable". Some donors may specify multiple School/Unit of Designation and could be credited as a donor for more than one School/Unit.

Sticky UsersPlatform users that have logged in to Fundraiser Performance Management 20 out of the last 30 days.
SYBUNTDonor within previous 5 fiscal years, but not in last fiscal year or current fiscal year.
Trailing Twelve Month Commitments

Total legal value of all Commitment transactions from prospects in an officer's portfolio received during the last twelve months.

UnassignedProspects who do not have a primary assigned gift officer.
Unit Change

The most recent fiscal year’s unit increase or decrease compared to the preceding fiscal year period.

Upgrades

Retained Donors who gave at a higher level in the measured fiscal year compared to the preceding fiscal year.

"Wealthy"Constituents with Net Worth of greater than $1 million.
Years After GraduationThe number of years since an alum's first year of graduation.
Year of GraduationThe year in which an alum obtained their first degree from the institution.
"You’re It"Constituents with an MG EVI score of 95 or greater. In other words, the top 5 percent of constituents.